The right audience for your Software campaigns

Whether we’re talking about media players, antiviruses, browsers, or other software, we have the traffic for it! Along with tools to accurately target your campaign, and reach engaged audiences.

7x

conversions more delivered in the vertical last year

$0.61

average cost per conversion in the vertical

36%

of budgets run on CPA Goal bidding

45%

software demand generated by US & Germany

Launch

All Software offers-oriented traffic

Device Security

VPN

Device Cleaners

AddOns

Converters

Why PropellerAds for Software campaigns

Ads tailored to reach your audience

Choose Social Traffic, Telegram Mini Apps — a perfect fit for Software products. Test Interactive Ads, Push Notifications, In-Page Push and Pop ads.

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Predictable user acquisition

Acquire more relevant users for Software products with our advanced traffic filtering algorithms, pre-made audience segments, and smart optimization

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Performance-oriented pricing

Whether manually or auto-optimized, your Software campaigns can find their match with our CPC, CPM, & CPA Goal pricing models

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Creatives that work for CTR

Adapt your creatives to connect with your target audience using custom templates and adjustable elements of our ad formats

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Generate maximum profit per visitor

Add ProPush extra-monetization tool to grow your media buying ROI and get maximum out of your landing page audiences

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Educational and practical support

Our blog and YouTube channel are loaded with ad crafting tutorials, Software offers case studies and webinars, and many other how-to’s.

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We are #1 choice for software products and offers

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The formats behind your Software campaigns

Common questions about software campaigns ads

What is software campaigns advertising?
Software campaigns advertising is the promotion of software campaigns platforms, apps, and offers through paid traffic, affiliate campaigns, and direct brand advertising.
What is an software campaigns advertising platform?
An ad platform built with software campaigns in mind: audiences, traffic sources, formats, and targeting all suited to the vertical, with compliance built in from the start.
Which ad formats work for software campaigns offers?
6 proven and tested software campaigns ad formats, compatible with both desktop and mobile campaigns: Paid Social, Popunder, Push, In-Page Push, Telegram Mini-App Ads, and Interactive Ads.
Where can I get traffic for software campaigns offers?
Through the platform itself — this is where software campaigns traffic comes from: via the self-service platform, or with help from a personal manager.
How is software campaigns traffic quality and fraud protection ensured?
All traffic goes through real-time behavioral analysis and AI-based bot detection: we flag and reject 1.6M+ suspicious impressions. Anything flagged as suspicious also gets a manual review.
Is software campaigns advertising compliant and brand-safe?
Instead of making “100% guaranteed” promises, we focus on measurable safeguards: moderation and ISO/IEC 27001-certified information security. Learn more about traffic quality and our compliance approach.
Which GEOs work for software campaigns?
Depending on the offer, you can find your audience in any GEO: Tier-1, Tier-2, and Tier-3 can successfully draw software campaigns traffic.
What is software campaigns PPC, and when does it make sense?
Search and click-based traffic aimed at driving direct visits to software campaigns offers — this is where software campaigns PPC comes in.
How do I start an software campaigns ad campaign?
Sign up, pick a format and GEO, set targeting, then test and scale with automation.